Creative Look Development
Developing and refining a visual direction that supports the story and campaign.
ADGRAINS / COLOUR / PICTURE FINISHING
COLOUR WITH INTENTION.
A consistent image, a considered visual language and the right finishing workflow for every screen.
We work from the director’s or agency’s references, aligning the creative look with source media, camera colour science and final presentation requirements.
WHAT WE DO
01THE WORK.
Shot Matching & Continuity
Balancing exposure, colour and visual consistency across scenes and cameras.
Conform & Technical Checks
Reconciling an approved locked cut against original media or agreed intermediates.
SDR / Deliverable Preparation
Preparing the agreed grade and mastering handover for specified platforms; HDR or specialist formats are scoped individually.
OUR APPROACH
02HOW IT WORKS.
Lock the edit
Confirm picture lock and technical specs before grading begins.
Turn over the media
Share XML/AAF or agreed timeline, camera sources, LUTs and a reference movie.
Review the look
Approve the overall visual direction and then shot-level refinements.
Master and deliver
Receive the approved grade and requested masters or finishing handover.
START HERE
03WHAT TO SEND.
- Locked picture sequence and reference video
- XML, AAF or an agreed project interchange
- Original camera media or approved high-quality intermediates
- Camera LUTs, grading references and look notes
- Frame rate, resolution and intended delivery specifications
DELIVERABLES
Approved graded picture and agreed high-quality files or online finishing handover.
Open Colour grading file preparationNot sure how to prepare your files? Send us your software details and we’ll confirm the appropriate handover.
READY TO BEGIN?
LET'S TALK
ABOUT THE WORK.
Share the brief, schedule and available material. We’ll confirm the next practical step.